Brand: Marlboro

Year: 2011

Category:
Direct Mail
Music
Sweepstakes

Description:
Marlboro mailing in promotion of the Marlboro Rock the Ranch Sweepstakes, which took place between October 12 -November 4, 2011. The receiver is prompted to call 1-800-Marlboro and provide 2 codes which are included in the mailing. One entry is allowed per person for the sweepstakes period. The prize was a trip 4 day/ 3 night trip for two to a ranch in Montana. The images are of people enjoying winter activities such as ziplining and dog sledding. Text: \"Enter to win a trip to Rock the Ranch. Ziplining. Dogsledding. Bonfires. Snowmobiling. And live music.\" The receiver is also directed to the brand website for more information.

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