Brand: General Snus

Year: 2012

Category:
Coupon - Discount
Smokeless Tobacco
Web page/Website

Description:
Page from General Snus' brand website (www.generalsnus.com) recorded in July 2012 depicting the "exclusive" General's Club portion of the site. The General's Club provides members with lifestyle content about and weekly offers for luxury goods. The gallery contains pictures from recent Maxim pool parties which included General's Club VIP areas, as well as General Snus sampling events. Members begin at the Commander rank, upon "recruiting" three people to join the General's Club, they are advanced to the Commander Select rank and are awarded a one year Pandora One membership. If the member "recruits" twelve people, they are advanced to the Commander Elite rank and are awarded with insider access to General Snus products and operations, one year Hulu Plus Membership and advance notice of special events and offers, as well as all the benefits of the lower "ranks".

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