Brand: General Snus

Year: 2012

Category:
Direct Mail
Smokeless Tobacco

Description:
Direct mail received in June 2012 inviting the receiver to join the "exclusive" General's Club. The envelope and the mailing were made to look like an event invitation. Joining the club will include membership benefits such as: weekly offerings on goods and experiences at discounted prices, VIP event invitations and insider access. A complimentary membership kit, containing a leather notebook and coupons, is offered to the receiver upon becoming a member.

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