Brand: Camel

Year: 2012

Category:
E-mail
Sweepstakes

Description:
Camel email sent in June 2012 advertising Camel's new Gift Swap Bazaar game. Players begin the game with a mystery gift, which they are able to swap up to ten times per round. After 4 rounds, each player will have 4 gifts (one from each round) and the players are allowed to choose one of those gifts to unwrap. Until that time, the players do not know what is inside their gift or the gifts they are swapping for. Players can also track gift activity and guess what is inside. Email text: "You could get a gift from Camel!" The email also directs receivers to visit the brand's website.

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