Brand: Marlboro

Year: 2012

Category:
E-mail
Smokers Rights

Description:
Marlboro email sent in May 2012 to California smokers urging them to vote “no” for Proposition 29 during California’s primary election ballot on June 5th. Prop29 would increase the cigarette tax by $1.00 per pack and impose an equivalent tax increase on other tobacco products. While the tax revenues would fund research for cancer and tobacco-related diseases, the email warns smokers that tax dollars would be spent on “creating job in other states and countries”.

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