Brand: Marlboro

Year: 2012

Category:
E-mail
Sweepstakes

Description:
Marlboro email received in February 2012 in promotion of a new sweepstakes called Code Marlboro. Participants can enter once a day (by sending a text message through their cell phone, by calling a 1-800 phone number or through Marlboro.com) for a chance to win a daily prize (including boots, electronics and other gadgets) or a period end grand prize (a car, motorcycle or cash equivalents). The promotion runs through May 6, 2012, and consists of 4 periods, each with its own grand prize offering. The email also invites receivers to check out a new product style (Marlboro Black) and an updated website feature related to the Marlboro Ranch.

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