Brand: Camel

Year: 2012

Category:
E-mail
Smokeless Tobacco
Sweepstakes

Description:
Camel email sent in February 2012 advertising Camel's birthday themed sweepstakes promotion, the "99th Birthday Humptennial". Text: "You're invited to unwrap the rewards all year long at Camel.com!" The email directs receivers to visit the brand's website for chances to win "B-day cash" and "instant win" prizes and rewards. The email also promotes the brand's Camel Crush and Camel Snus products, and its "Coupon Me" coupon program.

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