Brand: USA Gold

Year: 2012

Category:
Ad-magazine/newspaper
E-mail
Promotions-Promo items/Gifts
Sweepstakes

Description:
Email from USA Gold sent in February 2012 reminding the receiver about the "Win Gold with USA Gold Photo Challenge". The Challenge asks smokers to submit a picture of themselves with a USA Gold pack. Owners of the top 10 pictures with the most votes at the end of each of four voting periods will win a bar of gold or $10,000. Participants can vote daily for their own picture and lobby their friends to vote for them as well. The email also promotes a free "rewards" gift of four free lighters.

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