Brand: Newport

Year: 2012

Category:
E-mail
Menthol
Sweepstakes

Description:
Newport email received in February 2012 reminding the receiver to enter the Newport Pleasure Payday sweepstakes. Smokers can enter once a week through 5/31/2012 on the brand's website for a chance to win $50,000. Five winners will be selected. Text: "$50K could be just a click away!" The email also invites receivers to check out a feature associated with the sweepstakes, which highlights "some of the crazy things people do with money".

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