Brand: Camel

Year: 2012

Category:
Sweepstakes
Web page/Website

Description:
Webpage recorded from Camel.com in January 2012 displaying a section of the Birthday Wish Blowout feature, which invites visitors to describe a “wish” that could be funded with a prize of $1K, $2.5K or $5K. Participants can improve their chances of winning by asking others to vote for or “like” their posted wish. This feature is one of several added to the website under the "Camel 99th Birthday Humptennial" promotion. email sent in January 2012 advertising Camel's birthday themed promotion, the "99th Birthday Humptennial". Text: "It's our birthday, but we're giving the gifts, all year long. Over 99,999 prizes!" The email directs receivers to visit the brand's website, Camel.com, to check out the first feature of the year long celebration - the "Birthday Wish Blowout". The email also encourages receivers to learn more about Camel Snus.

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