Brand: Camel

Year: 2012

Category:
E-mail
Smokeless Tobacco
Sweepstakes

Description:
Camel email sent in January 2012 advertising Camel's birthday themed promotion, the "99th Birthday Humptennial". Text: "It's our birthday, but we're giving the gifts, all year long. Over 99,999 prizes!" The email directs receivers to visit the brand's website, Camel.com, to check out the first feature of the year long celebration - the "Birthday Wish Blowout". The email also encourages receivers to learn more about Camel Snus.

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