Brand: Blu

Year: 2012

Category:
Ad-magazine/newspaper
E-cigarettes
Harm Reduction/PREPs

Description:
Ad in promotion of Blu electronic cigarettes (also known as e-cigarettes). Ad image features a group of well dressed and stylish young adults in a social/party setting smiling, drinking and looking to a young man smoking a Blu cigarette. Text: "Leader of the Pack". "Leaders know freedom never goes out of style." The ad also lists retailer chains now selling the product.

Ad found in:
Esquire - January 2012
Men's Journal - March 2012, May 2012

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