Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
Direct Mail
Harm Reduction/PREPs
Seasonal/Holiday
Smokeless Tobacco

Description:
New Year's holiday themed direct mail received in late December 2011 suggesting smokers "make a fresh start in 2012" by switching to Camel Snus, to fulfill a "smoke-free resolution". The mailing directs smokers to the brand's website to participate in the "Pleasure Switch Challenge". Two coupons for Camel Snus are also included.

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