Brand: Grizzly

Year: 2011

Category:
Smokeless Tobacco
Sweepstakes
Web page/Website

Description:
Web pages recorded from Grizzly's brand website in December 2011, in promotion of the "Tellin' It Like it Is" Challenge. In following with the theme of the campaign, the challenge invites users to submit their own clever, witty, irreverent Grizzly "Tellin' It Like It Is" statement in 50 characters or less. The feature allows users to view and "like" others' submissions. 32 statements will be selected by Grizzly to move on to a voting round to compete for $15,000 and a trip to Memphis, TN.

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