Brand: USA Gold

Year: 2011

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail from USA Gold received in November 2011 in promotion of the "Win Gold with USA Gold Photo Challenge". The Challenge asks smokers to submit a picture of themselves with a USA Gold pack. Owners of the top 10 pictures with the most votes at the end of each of four voting periods will win a bar of gold or $10,000. Participants can vote daily for their own picture and lobby their friends to vote for them as well. The mailing also includes a coupon for $1.00 off a pack.

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