Brand: Marlboro

Year: 2011

Category:
E-mail
Promotions-Promo items/Gifts
Sweepstakes

Description:
Email from Marlboro received in late November 2011 encouraging the receiver to vote in the "Dream Big" contest under the "Stand for Your Brand" promotion before voting closes in early December. The contest asks participants to submit a “Dream Big” themed photo and 500 word essay describing what they have “always wanted to do” for a $100,000 prize. The email invites receivers to redeem a free gift hat, stamped with their customized brand logo, by voting for finalists of the contest on Marlboro.com.

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