Brand: Camel

Year: 2011

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mailing in promotion of a new line extension - Camel Crush Bold. The mailing also advertises a feature on Camel's brand website, Camel.com, called "The Camel Capsule Institute". The feature promotes the "freshness" associated with the brand's menthol styles and capsule "technology", and includes a free customized t-shirt gift offer. Camel product coupons are also included in the mailing.

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