Brand: Marlboro

Year: 2011

Category:
E-mail
Promotions-Promo items/Gifts
Sweepstakes

Description:
Email from Marlboro received in October 2011 advertising the "Stand for Your Brand" promotion, which allows smokers to customize and brand a free protective skin for a phone, camera or MP3 player. The email also promotes the "Dream Big" contest, which offers a $100,000 prize to “follow your dream”. To enter, participants need to design their brand, and then submit a “Dream Big” themed photo and 500 word essay describing what they have “always wanted to do”. Up to 5000 entries will be accepted in each of 5 weekly entry periods (through 11/17). 10 winners will be selected from 100 Finalists through voting by Marlboro.com users.

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