Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mail received in September 2011 thanking and congratulating the receiver for participating in the Camel Snus Pleasure Switch Challenge, which invited smokers to switch to Camel Snus for seven days. The mailing also provides the receiver with a new batch of snus coupons and asks them to “spread the word” about the challenge to other smokers that are “ready to switch”.

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