Brand: Camel

Year: 2011

Category:
Menthol
Web page/Website

Description:
Web pages recorded in September 2011 from a feature on Camel's brand website, Camel.com, called "The Camel Capsule Institute". The feature promotes the "freshness" associated with the brand's menthol styles and with the capsule "technology" found in the Camel Crush line extensions. The Camel Crush products allow smokers to switch from smoking a non-menthol to a menthol cigarette by squeezing the filter area of the cigarette and crushing an embedded flavoring capsule.

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