Brand: Marlboro

Year: 2011

Category:
E-mail
Industry Public Relations

Description:
Email sent in September 2011 advertising Team Marlboro, a land conservation related promotion and sweepstakes. Receivers are directed to the brand's website to learn about different conservation projects Marlboro has been involved in. The promotion also allows website visitors to show support by clicking on a link on the website activating Marlboro to donate $5 towards conservation efforts in the country (up to $1 million). "Thanks to you we made a difference. See the impact we made. And the support we got from so many of you."

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