Brand: OTHER

Year: 2002

Category:
Ad-magazine/newspaper
Harm Reduction/PREPs

Description:
Two page ad for Omni cigarettes promoting the brand as a reduced risk product. Text: "Which brand significantly reduced carcinogens? If you answered all of the above, you win. The only cigarette to significantly reduce carcinogens that are among the major causes of lung cancer. The only one to still deliver premium taste. The only one to finally give smokers a real reason to switch. Only Omni."

Ad found in:
Time - March 4, 2002.

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