Brand: Winston

Year: 2006

Category:
Direct Mail
Sweepstakes

Description:
"Second stop, big shy country..." Direct mail advertising a road trip themed sweepstakes and promotion - Adventures of the Open Road. Smokers can enter daily on the brand's website and win free gas for a year. The mailing also directs receivers to the website to learn more about a potential road trip destination - Glacier National Park.

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