Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail thanking the receiver for signing up to participate in the Camel Snus Pleasure Switch Challenge, which asks smokers to switch to snus for seven days. Piece includes two Snus coupons to "help you start the challenge". Mailing also promotes the Camel Hump Day promotion and sweepstakes.

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