Brand: Copenhagen

Year: 2011

Category:
Coupon - Discount
Direct Mail
Industry Public Relations
Smokeless Tobacco

Description:
Copenhagen direct mail asking the receiver to show their support for veterans by clicking on a link found on the brand's website. The mailing indicates that by clicking on the link, Copenhagen will donate $10 to Homes for Our Troops, an organization dedicated to building homes for veterans in need of specially adapted housing. The mailing also includes a coupon for $1.00 off any style of Copenhagen snuff.

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