Brand: Marlboro

Year: 2011

Category:
E-mail
Industry Public Relations
Sweepstakes

Description:
Email sent in July 2011 advertising Team Marlboro, a land conservation related promotion and sweepstakes. Receivers are directed to the brand's website to learn about different conservation projects Marlboro has been involved in and to show support by clicking on a link on the website activating Marlboro to donate $5 towards conservation efforts in the country (up to $1 million).

The e-mail also advertises an associated weekly sweepstakes for a chance to win $1000.

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