Brand: Marlboro

Year: 2011

Category:
Direct Mail
Industry Public Relations
Promotions-Promo items/Gifts
Sweepstakes

Description:
Direct mail sent in February 2011 inviting the receiver to apply for a new Team Marlboro Challenge - a week long service trip to help "preserve the American West" and "Keep the West wild and free". The program includes 10 different projects (such as rebuilding a trail in the Rockies) and participants will be rewarded with a "generous stipend" for their time. To enter, applicants need to submit a brief essay (explaining in 150 words why keeping the west wild and free is important to them) and a 90 second video which shows the type of traits they have that would make them "solid" contributors to the effort. Participants can enter online or through an included entry form. Entries must be received by 3/9/11. The mailing also includes a free multi-tool gift.

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