Brand: Marlboro

Year: 2011

Category:
Industry Public Relations
Web page/Website

Description:
Web pages recorded in July 2011 from Marlboro.com showing a new section dedicated to Team Marlboro, a conservation themed promotion. Smokers can visit the site each of ten weeks to view pictures and learn details about ten different conservation projects Marlboro participants were involved in, and enter an associated weekly sweepstakes for a chance to win $1000 towards a project of their own. The website also invites smokers to “get involved” by clicking on a link activating Marlboro to donate $5 towards conservation efforts in the country (up to $1 million).

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