Brand: Marlboro

Year: 2011

Category:
Coupon - Discount
Direct Mail
Industry Public Relations
Promotions-Promo items/Gifts
Sweepstakes

Description:
Direct mail advertising Team Marlboro, a land conservation related promotion and sweepstakes. Receivers are directed to the brand's website to learn about different conservation projects Marlboro has been involved in and to show support by clicking on a link on the website activating Marlboro to donate $5 towards conservation efforts in the country (up to $1 million).

The piece also advertises an associated weekly sweepstakes (for a chance to win $1000) and a free L.E.D. flashlight gift offer.

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