Brand: Grizzly

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Grizzly direct mail received in June 2011 advertising the brand's different product styles and its current sweepstakes, the "Givin' it to you straight" sweepstakes. The piece also informs receivers about the coming of “G-Day”, that is, Grizzly’s 10 year anniversary, on September 24th. The mailing asks dippers to raise a can of Grizzly at noon on that day and to “snap a few pix to commemorate the occasion,” pictures they should later share on the brand’s website. Two product coupons and a sign up postcard to give to a friend are also included.

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