Brand: Camel Snus

Year: 2011

Category:
Smokeless Tobacco
Sweepstakes
Web page/Website

Description:
Web pages recorded from CamelSnus.com in June 2011 advertising a new round of the Camel Snus Pleasure Switch Challenge, a promotion which asks smokers to switch to Snus for seven days (rather than 10 days, as in the first Switch Challenge in December 2010). Smokers are asked to select their reason for accepting the challenge and are also asked to indicate their current ratio of cigarette to snus use (e.g., 100|0, 90|10) in order to track how it evolves by the end of the challenge.

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