Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail received in June 2011 promoting Camel Snus and Camel Hump Day, a sweepstakes which visitors can enter weekly (through early July ) for a chance to win $50,000. Upon entering, participants are offered various fun online challenges to help get through the work week, such as Camel trivia, word scrambles and games.

The mailing comes with a "wallet" illustrating the potential prize money to be won and a draft letter of resignation to submit to work after winning the sweeps. Two Snus coupons are also included.

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