Brand: Camel Snus

Year: 2010

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mail in promotion of Camel Snus, referred to as being America's #1 Snus "for a reason". The mailing describes different attributes of the product, including its pouch style and spit-free characteristic. Text: "Taste victory." "Unmatched Pleasure".

The piece includes two coupons and an offer to earn a $15 Visa gift card by completing an online survey. The offer is limited to the first 2,000 respondents.

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