Brand: OTHER

Year: 2011

Category:
Coupon - Discount
Smokeless Tobacco
Web page/Website

Description:
Web pages recorded from Longhorn's website in June 2011 showcasing a new "Savings Realizer" feature. The interactive feature allows users to see how much money they would save in a week, a month or year, by switching from another snuff brand to Longhorn. Users can select the brand other than Longhorn that they normally use, the number of cans used per week, and the state they live in to obtain customized savings estimates. The feature also suggests different types of items users could purchase with those savings.

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