Brand: Camel

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail received in May 2011 promoting Camel Hump Day, a sweepstakes which visitors can enter weekly (through early July 2011) for a chance to win $50,000. Upon entering, participants are offered various fun online “challenges”, such as Camel trivia, word scrambles and games. Participants can also enter for Instant Win prizes daily.

The mailing includes images of Camel cigarettes and Camel Snus and comes with two cigarette coupons (each for $1.50 off) and one coupon for a free tin of Camel Snus with the purchase of any Camel product.

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