Brand: Camel

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mailing received in March 2011 advertising a new coupon promotion called "Coupon Me" in which Camel customers can visit the brand's website and select which style of coupons they prefer - two coupons for Camel cigarettes, two coupons for Camel Snus, or one of each. Participation is limited to one offer of two coupons per month. Text: "Want more? You don't even have to say please. Introducing Coupon Me. The new way to get more of the Camel coupons you want, when you want them. Stop by Camel.com/liberate and have two on us."

The piece also features an image of a camel and uses the slogan "liberate your taste". It includes four cigarette coupons (each for $2.00 off a pack) and includes one coupon for a free tin of Camel Snus with the purchase of any Camel product.

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