Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
E-mail
Smokeless Tobacco
Sweepstakes

Description:
Email sent on May 21, 2011 inviting receivers to take part in the Camel Snus Pleasure Switch Challenge, a promotion which invites smokers to use Camel Snus for seven days.

The e-mail also promotes Camel Hump Day, a sweepstakes which visitors can enter weekly (through early July 2011) for a chance to win $50,000, and promotes the Coupon Me program, which allows customers to order coupons online.

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