Brand: Grizzly

Year: 2011

Category:
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail from Grizzly received in late May promoting a new coming sweepstakes starting on June 13 - the "Givin' it to you straight" sweepstakes. Users can enter the sweepstakes daily during the promotional period on the brand's website (MyGrizzly.com) for a chance to win a weekly giveaway prize of $1000 or a grand prize of $100,000. The piece includes a time card to remind users to "clock in daily" and makes use of humor - e.g., "You could win $100,000 (but you probably won't).

Additional Text: "No Trucks. No Trips. Just Cash."

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