Brand: Camel Snus

Year: 2011

Category:
Ad-magazine/newspaper
Smokeless Tobacco

Description:
Camel Snus ad directed at New York City smokers. Ad to be promoted in NYC newspapers and local publications and select national newspapers (Wall Street Journal, USA Today). Ads are to begin running the week of May 22, 2011 to coincide with New York City's ban on smoking in outdoor public places beginning May 23rd.

This ad uses an image and shape reminiscent of the torch held by the Statue of Liberty. "NYC Smokers. Enjoy freedom without the flame"

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