Brand: OTHER

Year: 2011

Category:
Ad-magazine/newspaper
FDA/legislation
Menthol
Smokers Rights
Special Populations-African American

Description:
Ad used by Lorillard tobacco company to promote the availability of menthol cigarettes and oppose a potential ban or restriction on menthol cigarettes as considered by the FDA in 2011. The ad directs readers to visit the website www.mentholchoice.com to "learn more about how you can help prevent this ban on menthol from being considered." Lorillard is the maker of Newport cigarettes, the number one selling menthol brand in the United States.

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