Brand: Camel

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mailing received in March 2011 advertising a new coupon promotion called "Coupon Me" in which Camel customers can visit the brand's website and select which style of coupons they prefer - two coupons for Camel cigarettes, two coupons for Camel Snus, or one of each. Participation is limited to one offer of two coupons per month. The mailing also promotes Camel Snus as smoke-free and mess-free and includes a coupon for a free tin with the purchase of any Camel product. The mailing also includes four cigarette coupons, each for $2.00 off a pack. Text: "Let passion be your compass. Explore your options and enjoy tobacco on your own terms."

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