Brand: Camel

Year: 2011

Category:
Coupon - Discount
E-mail
Smokeless Tobacco
Sweepstakes

Description:
Email sent on April 20, 2011 promoting Camel Hump Day, a sweepstakes which visitors can enter weekly (through early July 2011) for a chance to win $50,000. Upon entering, participants are offered various fun online “challenges”, such as trivia questions about Camel. The e-mail also invites receivers to "take a tour" behind the scenes and learn about the making of Camel Snus, and promotes the Coupon Me program, which allows customers to order coupons online.

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