Brand: Camel

Year: 2011

Category:
E-mail
Sweepstakes

Description:
Email sent on March 30, 2011 in promotion of a new sweepstakes, Camel Hump Day, which visitors can enter weekly (through early July 2011) for a chance to win $50,000. Upon entering, participants are offered various fun online “challenges”, such as an office-themed game which requires the player to “dodge the boss” in order to “escape the office” and win. Participants can also enter for Instant Win prizes daily.

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