Brand: Camel Snus

Year: 2011

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mailing received in February 2011 in response to a previous coupon from a new promotion called "Coupon Me". Under the promotion, Camel customers can visit the brand's website and select which style of coupons they prefer - two coupons for Camel cigarettes, two coupons for Camel Snus, or one of each. Participation is limited to one offer of two coupons per month. This direct mailing provided the receiver with two coupons each to buy Camel Snus for $1.00. Another version includes a coupon to buy Snus for $1.00 and for $1.50 off a cigarette pack.

Envelope Text: "You asked. We Delivered! Coupons Inside." Inside Text: "Thanks for coming to Camel.com/me. Here's the Camel experience you asked for. We hope you enjoy it."

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