Brand: Marlboro Snus

Year: 2011

Category:
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail received in January 2011 advertising the Marlboro Snus Challenge, a sweepstakes in which participants can answer weekly questions about Marlboro Snus on Marlboro.com for a chance to win a weekly prize or a period end grand prize to the Marlboro Ranch. The sweepstakes promotion officially begins on February 14, 2011, but before then visitors to the site can redeem an offer for 20 Marlboro Snus coupons by answering one question about Marlboro Snus. The piece also includes an image of Marlboro Snus in two packaging styles - Marlboro Snus in packets with 6 slimmer pouches and in cans with 15 larger sized pouches.

To see other materials in T&T related to this promotion, type "Marlboro Snus Challenge" into the keywords field.

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