Brand: Newport

Year: 2011

Category:
Coupon - Discount
Direct Mail
FDA/legislation
Menthol
Smokers Rights
Special Populations-African American

Description:
Newport direct mailing received in January 2011 providing two coupons and also directing the receiver to Newport's website to select and redeem an additional pack or carton coupon to be offered in February. "When you save on Newport...our pleasure is your pleasure!". The mailing also reminds receivers about the FDA's consideration of a potential ban on menthol cigarettes and encourages receivers to email the FDA their opinion.

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