Brand: Camel Snus

Year: 2010

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Camel Snus direct mail in promotion of the "Snus Pleasure Switch Challenge" which began in December 2010. The "challenge" asks smokers to switch to Camel Snus for 10 days and then share about their experience. The challenge is also associated with a sweepstakes including Apple Ipad and Ipod prizes. Three coupons were included in the mailing. To see all images related to this promotion, type "Pleasure Switch Challenge" in the additional keywords field of the T&T search engine.

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