Brand: Red Man

Year: 2010

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mailing received in October 2010 in introducing Red Man's new "flavor fresh lid". The piece highlights the benefits of the updated lid (e.g., "tighter seal locks in moisture") and includes a sample lid in the mailing. The mailing also promotes the American Experience sweepstakes (which offers a trip to Alaska) and includes a coupon for $1.00 off a can of moist snuff.

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