Brand: Camel

Year: 2010

Category:
Coupon - Discount
Direct Mail
Menthol
Seasonal/Holiday
Smokeless Tobacco

Description:
Direct mail piece from RJ Reynolds advertising Camel's new menthol blends. The piece is in promotion with 7-11 convenience stores, and includes two coupons for $0.75 off a pack of Camel cigarettes in participating 7-11 stores. The piece also includes a holiday/Christmas themed ad for Camel Snus, featuring an image of Camel Snus wrapped with a bow. "Unwrap the freedom".

An identical version of this exists for a joint promotion with Wawa stores.

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