Brand: Camel

Year: 2010

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail related to the travel themed Camel Break Free Adventure promotion. The included booklet mimics a travel passport, and includes images of each of the destination themed Camel Adventure packs. The mailing invites receivers to vote for their favorite pack at Camel.com, and includes 7 coupons. The last pages of the booklet advertises Camel Snus as being a great travel companion. To see images of all of the featured destination packs and other materials associated with the campaign, type “Break Free Adventure” in the Trinkets keywords search field.

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